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Factor B, a quick story
Factor B is a functional and reliable geometric grotesk, conceptually inspired by Futura and its alternates, but in a sense synthesising the sans serif designs created in the beginning of the 20th century, including the legendary Johnston Sans. Factor B feels more rational than Factor A, but some elements, such as different heights for caps and ascenders, make it feel less geometric.
The default set of Factor B is neutral and highly legible. The ‘Altiverse’ set has a large choice of geometrically constructed alternates. These alternates are a perfect way to add more personality to your titles and logos. Factor B can be used at both display and text sizes for branding, web, signage… etc.
Scripts: Extended Latin, Cyrillic